EMBA participants learn first-hand about international business practices, competitive markets, and complex environments through the Global Learning Experience. Last year, the EMBA class of 2017 visited San Francisco Bay Area aptly titled the Silicon Valley to learn the ropes of Entrepreneurship from start-ups gurus. Naeem Zafar, who teaches entrepreneurship at UC Berkeley and Brown University and is also a serial entrepreneur, having started his own business at the age of 26, was the instructor of the course.
The LUMS EMBA entrepreneurship courses are designed to develop an entrepreneurial mindset and enable participants to develop their own toolkit to overcome the myriad challenges they might face in creating a scalable business. The mindset and toolkit is useful for those who want to launch or join a startup as well as those who seek to innovate within a large company.
The Globalisation Module teaches EMBA participants:
Critical thinking about problems in a multidimensional way before solving it. Before drafting any solution, the problem space should be thoroughly studied.
Radical collaboration between people from different fields of life, different demographical backgrounds and cultures and how to work together. Unlike minded people working together can look at the problem from various angles before solving it.
Mindful of processes of problem solving at the beginning of an exercise. To divide the project into smaller benchmarks and measure the deliverables as the project progresses.
Culture of prototyping and how to create a lot of prototypes and evaluate them based upon the pre-decided guidelines. Also, the prototypes can be presented to the user group for evaluation before finalising.
Checking a product’s commercial viability and its business viability can be done in multiple ways that involves using your personal network, hiring of professional service and relying on your own gut feeling. Test marketing can be done on small scale to understand the impact. This leads the participants to
understand the reasons behind the creation and growth of giants like Google, Apple, and Cisco.
Tech feasibility and the understanding of how technology can facilitate your business idea. It evaluates various technologies available and their costs.
Experiential learning as the visits to companies in Silicon Valley give insights about the impetus of success in different companies, different frame works of growth, the importance of intellectual property rights, and upcoming trends in industry.