Dr. Farrah Arif is the Assistant Professor of Marketing in the Suleman Dawood School of Business at the Lahore University of Management Sciences. As a Commonwealth scholar, she obtained a PhD from the University of Cambridge Judge Business School. She is also a certified Associate Fellow of the Higher Education Academy (AFHEA), UK.
In 2012 she was awarded the Brenda M. Derby Memorial Award at the AMA Marketing & Public Policy Conference to recognise the policy implications of her research. She has published research articles and cases in international journals including Journal of Business Research, Journal of Research for Consumers and Asian Case Research Journal.
Farrah has been teaching in business schools (Pakistan and abroad) since 1999. During her period at the University of Cambridge (2008-2012), she tutored undergraduates for quantitative data analyses and marketing, and was appointed as an academic supervisor for MPhil students’ business consultancy projects. Currently, she teaches Consumer Behaviour and Marketing Research to MBA and Marketing Management, Business Strategy, and New Product Development to EMBA.
Farrah is actively involved in the excecutive education. She has designed and delivered executive programmes for MNCs and local companies including Telenor Pakistan, Packages Limited, Bulleh Shah Packaging Limited and Coffey International Limited.