Dr. Farrah Arif, Assistant Professor at Suleman Dawood School of Business (SDSB) appeared on Din News on February 19, 2017 as a guest. The show's purpose is to provide career guidance and coaching to students and young professionals. So far the show has on-aired 7 shows on different topics and has recieved very good feedback. For input from academicians, the show decided to involve the business school professor with the specialisation in Marketing.
Dr. Arif spoke about: What are the possible careers in the area of Marketing? What type of students would excel in Marketing? Is the Marketing curriculum of Pakistani business schools data intensive and progressive? What should be the marketing strategy in VUCA times? Are we nurturing potential leaders in universities?