The Suleman Dawood School of Business at LUMS published the second issue of its research newsletter SDSB Impact. The SDSB faculty engages in cutting-edge research in all major fields of business studies. SDSB Impact summarizes the findings of the faculty’s research for the benefit of the larger public — especially managers, executives, entrepreneurs, and policy — makers. These findings emerge from pioneering research conducted by the SDSB faculty and published in the world’s best journals and case hubs. The newsletter attempts to distill the most important or practically relevant lessons from these findings and share them with its readers. SDSB Impact will facilitate knowledge sharing and dialogue between the academia and the industry, thereby bringing LUMS one step closer to its goal of creating synergy between theory and practice.