SDSB Speaker Session on NDure: The Journey of Creating a New Brand

SDSB

February 15, 2024

Time:
6:00 PM
SDSB 304 (Third Floor), Lahore University of Management Sciences

Ahmed Hussain is the Director and Chief Strategy Officer at Service Sales Corporation (SSC) which has Pakistan’s top footwear brands of NDure and Calza Liza. Present in the market with over 350 retail outlets, a large wholesale and distribution network as well as online sales, SSC is one of the largest footwear players in the market.

Ahmed is a graduate from Carnegie Mellon University with Bachelors and Masters in Computer Engineering. He worked at Microsoft Corporation and has 4 patents during his 5 years before joining SSC in 2010. Ahmed as been instrumental in digitizing the company and bringing it to the future including initiatives of ecommerce which started in 2017 and today has the largest sale of shoes online through various websites.

Brand building has been at the core of SSC which has helped it evolve out of the brands of Servis and Cheetah to bring new excitement to the consumer of Pakistan with NDure and Calza Liza.

Click here to register online.

Add to Calendar 2024-02-15 18:00:00 2024-02-15 19:00:00 SDSB Speaker Session on NDure: The Journey of Creating a New Brand Ahmed Hussain is the Director and Chief Strategy Officer at Service Sales Corporation (SSC) which has Pakistan’s top footwear brands of NDure and Calza Liza. Present in the market with over 350 retail outlets, a large wholesale and distribution network as well as online sales, SSC is one of the largest footwear players in the market.Ahmed is a graduate from Carnegie Mellon University with Bachelors and Masters in Computer Engineering. He worked at Microsoft Corporation and has 4 patents during his 5 years before joining SSC in 2010. Ahmed as been instrumental in digitizing the company and bringing it to the future including initiatives of ecommerce which started in 2017 and today has the largest sale of shoes online through various websites.Brand building has been at the core of SSC which has helped it evolve out of the brands of Servis and Cheetah to bring new excitement to the consumer of Pakistan with NDure and Calza Liza.Click here to register online. SDSB 304 (Third Floor), Lahore University of Management Sciences LUMS Drupal 8 adil.sarwar@lums.edu.pk Asia/Karachi public

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