Adnan Zahid graduated with a PhD in Marketing from the CASS Business School, City University, UK, in 2010. He is currently an Assistant Professor at the Suleman Dawood School of Business, LUMS. His research focuses on exploring consumption through a socio-cultural lens. He is interested in issues of status consumption, acculturation, gender, religion and consumer culture.

Zahid, A. & Zaffar, M. (In Press 2019). A Johnny amidst Jugnus. Asian Journal of Management Cases.

Zahid, A. & Lone, R. (2018). A Tale of Two Moralities. Asian Journal of Management Cases, 15 (2), 161-165.

Zahid, A., Ashraf, R. & Khawaja, Z. (2016). Union Railways: Selling Advertising Rights on Trains and Stations. Asian Journal of Management Cases, 13 (2), 125-147, doi:10.1177/0972820116656932.

Zahid, A. (2015). Into the Wild, Under Review. CRC_LUMS.

Zahid, A. & Lone, R. (2018). Accepting a Bribe to Help the Needy: A Manager's Dilemma, Published. CRC # 24-003-2018-1, Case Research Center, LUMS.

Zahid, A. (2018). The Professor's Dilemma A & B, Accepted. Case Research Unit, LUMS, LUMS No. 30-004-2018-1.

Zahid, A. & Rizvi, S. (2015). A Note on Sociocultural Branding, Published. CRC Number 04-2358-2015-2, Case Research Centre, Lahore University of Management Sciences.

Zahid, A. (2016). Food-Coons Case. 5th Asian Management Research and Case Conference (AMRC), Dubai, United Arab Emirates.

Zahid, A. (2015). Xenophobic fields of consumption.