Refereed Journal Publications

Suneel Sarfraz, S. & Arif, F. (2020). A Tale of Mystery Shopping: Mausummery Perspective!. Asian Journal of Management Cases.

Suneel Sarfraz, S. & Arif, F. (2016). Pakwheels.com The Next Challenge. Asian Journal of Management Cases.

Cases

Arif, F. & Sarfraz, S. (2017). A Tale of Mystery Shopping: Mausummery Perspective!, Accepted. Case Research Center, LUMS, LUMS No. 04-2368-2017-1.

Presentations

Suneel Sarfraz, S. & Arif, F. (2016). Pakwheels.com The Next Challenge. 5th Asian Management Research and Case Conference 2016, Dubai, United Arab Emirates.