Dr. Khudejah Ali is an Assistant Professor of Marketing at the Suleman Dawood School of Business (AACSB accredited) in the Lahore University of Management Sciences. She holds a Ph.D. from the University of Miami (USA). Prior to this, she received her M.S. and B.Sc. (Hons.) degrees from Florida State University (USA) and Lahore University of Management Sciences respectively.

Dr. Khudejah has authored numerous high-impact publications in leading peer-reviewed journals such as Computers in Human Behavior, Internet Research, and Science Communication, and has presented her research at top conferences in the field such as the American Marketing Association. Her work often addresses current pressing issues at the intersection of social media and marketing, advertising, and public relations, and as such, has been quoted by prestigious media outlets such as TIME magazine.

Dr. Khudejah's specific areas of research interest include digital and social media marketing, risk and crisis communication, social marketing, and corporate social responsibility.  She primarily employs empirical quantitative research methodologies with a special concentration on experimental methodology and advanced statistical data analysis. 
 

Refereed Journal Publications

Ali, K., Sun, R., Millet, B., Li & Li, C. & Petit, J. (2022). Sharing news with online friends: A study of network homophily, network size, and news type. Telematics and Informatics.

Ali, K., Li, C., Zain ul Abdin, K. & Zaffar & Zaffar, M. (2022). Fake news on Facebook: examining the impact of heuristic cues on perceived credibility and sharing intention. Internet Research.

Ali, K., Zain-ul-abdin, K. & Ali, K. (2022). Maujan. pk: Nothing Ventured; Nothing Gained. Asian Journal of Management Cases.

Ali, K., Li, C. & Zain ul Abdin, K. (2022). The effects of emotions, individual attitudes towards vaccination, and social endorsements on perceived fake news credibility and sharing motivations. Computers in Human Behavior.

Peng, W., Carcioppolo, N., Occa, A., Ali & Ali, k. & Yang, Q. (2021). Feel worried, overloaded, or fatalistic? The determinants of cancer uncertainty management preferences. Health Communication.

Ali, K., Li, C. & Ali, K. (2021). Measuring attitude toward the ad: A test of using arbitrary scales and "p<. 05" criterion. International Journal of Market Research.

Petit, J., Li, C. & Ali, K. (2021). Can we stop the spread of false information on vaccination? How online comments on vaccination news affect readers' credibility assessments and sharing behaviors. Science Communication.

Petit, J., Li, C. & Ali, K. (2021). Fewer people, more flames: How pre-existing beliefs and volume of negative comments impact online news readers' verbal aggression. Telecommunications Systems.

Ali, K. & Zain-ul-abdin, K. (In Press 2021). Post-truth propaganda: heuristic processing of political fake news on Facebook during the 2016 US presidential election. Journal of Applied Communication Research.

Carcioppolo, N., Sanchez, M., Ali, K., Nolan & Nolan, K. & Hu, S. (2019). Barriers to enacting childhood sun safety behavior: Findings from focus group interviews among Hispanic parents in Miami. Journal of Immigrant and Minority Health.

Ali, K., Zain-ul-abdin, K., Li, C. & Ali & Ali, A. (2019). Viruses going viral: Impact of fear-arousing sensationalist social media messages on user engagement. Science Communication.

Zainulabdin, K., Ali, K. & Khan, S. (2017). Using Facebook for sexual health social marketing in conservative Asian countries: A systematic examination. Journal of Health Communication.

Cases

Zainulandin, K. & Ali, K. (2022). Lahore Waste Management Company (LWMC): Android Attendance. LUMS Case Repository, Published. Case Research Centre, Lahore University of Management Sciences, LUMS Case Research Center.

Zainulabdin, K., Ali, K. & Khan, S. (2018). DYOT: Do Your Own Thing - Risks of Engineering Virality, Published. HBS Publishing, Harvard University Press.

Zainulabdin, K., Ali, K. & Khan, S. (2015). Maujan.pk: Nothing Ventured Nothing Gained, Published. Case Research Centre, Lahore University of Management Sciences, LUMS Case Research Center.

Proceedings

Ali, K., Zainulabdin, K. & Asadullah, M. (2023). Caring or commercialization?: The interplay of communication strategy and consumer engagement on social media during the COVID-19 crisis.. European Marketing Academy (EMAC) Regional Conference.

Ali, K., Zainulabdin, K., Asadullah, M. & Asad & Asad, T. (In Press 2023). Communicating CSR on social media: A systematic literature review. AMA Summer Marketing Educators' Conference.

Zainulabdin, K., Ali, K. & Muqtadir, S. (2022). Audience-peer effects on contraceptive TV advertisement viewings in a conservative culture. The 63rd Annual Conference of the International Communication Association (ICA).

Ali, K. & Zainulabdin, K. (2020). Fake news, real problem: What cues may help people differentiate fake news and real news. International Communication Association.

Li, C. & Ali, K. (2019). The SINCE Model: A theoretical framework to understand when and why fake news may be effective. National Communication Association Conference.

Sun, R., Li, C., Millet, B., Ali & Ali, K. & Petit, J. (2019). When do people share fake news online? The effect of network size and homophily. Association for Education in Journalism and Mass Communication Midwinter 2018 Conference.

Ali, K., Peng, W, Occa, A. & Carcioppolo N. & Carcioppolo N. (2018). Feeling worried, overloaded, or fatalistic? The determinants of cancer uncertainty management preferences. 104th Annual Convention, Salt Lake City, UT.

Ali, K. & Zainulabdin, K. (2018). Emotional arousal, social endorsements and website design: An experimental analysis of the role of heuristic message cues in the sharing of fake news on social media. National Communication Association Conference.

Ali, K. & Zainulabdin, K. (2018). Gender disparities in doctor recommendation of the HPV vaccination: Findings from the 2017 Health Information National Trends Survey. National Conference on Health Communication, Marketing , and Media Atlanta, GA..

Ali, K. & Zainulabdin, K. (2018). Driving online engagement on Facebook: The case of sexual health organizations in conservative Asian countries. Association for Education in Journalism and Mass Communication Midwinter 2018 Conference, Norman, OK..

Ali, K. & Zainulabdin, K. (2018). The new propaganda machine: A textual analysis of fake news on Facebook during the 2016 presidential election. 68th Annual International Communication Association Conference, Prague, Czech Republic.

Zainulabdin, K. & Ali, K. (2017). Efficacy information on Facebook during the 2016 Zika virus outbreak. National Conference on Health Communication, Marketing, and Media, Atlanta, GA.

Ali, K., Simmons, J & Masood, Z. (2017). East Los High: Examining the interaction effects of entertainment education and explicit persuasive appeals on safer sex behavioral intentions. National Conference on Health Communication, Marketing and Media, Atlanta, GA..

Zainulabdin, K. & Ali, K. (2017). Banned! Sexual advertisements in Pakistan. National Conference on Health Communication, Marketing and Media to be held in Atlanta, GA..

Ali, K. & Zainulabdin, K. (2017). Going viral: User engagement with sensationalistic news on Facebook during an emerging infectious disease outbreak. Association for Education in Journalism and Mass Communication (AEJMC) 2017 National Conference, Chicago, IL..

Zainulabdin, K. & Ali, K. (2015). The eye of the beholder: Perceptions of explicitness in sexual health advertisements in Pakistan - An empirical study. The DC Conference on Health Communication, Washington D.C., USA..

Zainulabdin, K. & Ali, K. (2015). Bi-directional consumer preferences of the Asian American Consumer. 2nd International Conference on Applied Business and Economics, Los Angeles, CA..

Zainulabdin, K. & Ali, K. (2015). Lahore Waste Management Company: Android attendance. 2015 North American Case Research Association Annual Conference, Orlando, FL.

Working Papers

Ali, K., Zaffa, M. A & Zain ul Abdin K. (2023). Detecting Inappropriate Content on Video Streaming Platforms: A Deep Learning Approach.

Ali, K., Zain-ul-abdin K. & Mehdi, A. & Li, C. (2023). Turning tides: The rise of female social media influencers.

Ali, K., Li, C., Millet, B. & Sun, R. & Petit J. & Sun, R. & Petit J. (2023). When and why is fake news effective on social media?.

Ali, K., Bhimani A., Kjell, H., Zain ul abdin K. & Zain ul abdin K. & Muqtadir, S.A. (2023). The dynamics, thresholds, and tipping points for social media virality.

Ali, K. & Zain ul Abidin. K (2023). Managing the misinformation effect. A test of the efficacy of fake news flagging in the presence of conflicting heuristic cues..

Ali, K. & Zain-ul-abdin K. (2023). Communicating CSR on social media: A systematic literature review.

Ali, K. & Zain-ul-abdin K. (2023). Chaos during Covid-19: The effect of threat, efficacy, and uncertainty in news on social media sharing behavior.

Ali, K. & Zain ul Abdin K. (2023). The effect of heuristic cues on purchase intention on e-commerce websites.

Ali, K., Zain-ul-abdin K. & Li. C. (2023). Caring or commercializing?: The interplay of communication strategy and consumer engagement on social media during the COVID-19 crisis..